Platte County’s Zona Rosa won a ICSC Maxi Gold Award Monday night in Las Vegas at the ICSC Maxi Awards.
Zona Rosa took home a Gold Award for its “Orange Wednesday is the New Black Friday” event in the Traditional Marketing category for “Events or Sales Promotion.”
The Zona Rosa team celebrate their Maxi Gold Award win
Zona Rosa was the first center in the greater Kansas City area to introduce Thanksgiving Day/Black Friday midnight shopping in 2008. Zona Rosa’s midnight shopping event continued successfully for many years. Recently, however, more retailers and shopping centers in the market continued to open earlier during the key shopping days of Thanksgiving and Black Friday, diluting Zona Rosa’s midnight shopping events. The Zona Rosa marketing team felt the center needed an extra boost to stay competitive. The team decided there was only one thing to do: create a new holiday shopping kickoff event. Orange Wednesday became the new Black Friday.
The U.S. MAXI Awards recognize innovative events, programs and technology that add value to shopping centers and companies across the United States. Categories are designed to recognize the evolution of the industry, while rewarding creativity and innovation. Entry guidelines are designed to be implemented digitally in order to highlight strategy, results, and success, without excessive disturbance to workflow and undue added expense. This simplified process, also takes into account a discount based on multiple entries per developer.
Full details about the 2016 ICSC Maxi Award winners can be found here.